Facebook Advertising Guidelines 2019
By
Anjih Najxu
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Tuesday, February 5, 2019
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Advertising On Facebook
Follow this detailed overview of get going with marketing on Facebook, and also you should have your ad up on Facebook soon.
Facebook Advertising Guidelines
Step 1: Marketing purpose
When logged in, you will certainly be asked by Facebook, just what it is you are attempting to accomplish with marketing. Options are conveniently divided between awareness, factor to consider, and also conversion.
Pick whichever pertains to you. For the sake of this guide we will certainly pick 'Send people to your website'. As soon as picked, pick a name for your campaign and also continue.
Step 2: Audience targeting
Next, you will certainly be offered the alternatives to limit your Audience to target your advertisements more effectively. You could choose a custom-made name for this targeting if you desire to re-use your Audience choice in an additional campaign. Pick the location, age, sex, and also language of the individuals you desire to target. If this is your very first ad, you might leave all of these alternatives untouched, run your advertisement, and see exactly what type of individuals respond best to it.
Step 3: Placements
As soon as you have the Audience targeted, you can pick where your advertisement is displayed. Depending on the kind of project you have chosen, Facebook could recommend that it immediately chooses where to put the advertisements. If you know where your ad may carry out better select 'Edit Placements', and pick the areas you would certainly like your ad to show up.
Tip 4: Budget & Schedule
Currently you ought to go to the Budget & Schedule options. Below you could select how much you would love to spend on your advertisement each day, or you can specify a complete Budget if you select a start and also end day for your ad. Relying on your ad objective, you could pick when you get billed by Facebook. In this guide, the ad we are running is for clicks to a web site, for that reason Facebook will suggest getting billed by 'Link Clicks' is the best choice. You can also establish a quote amount for every click or enable Facebook to automatically bid for you to ensure a much better cost for you. Relying on your goal you may also pick the time of day your advertisement will certainly show, e.g if your advertisement is for a lunch bargain for a restaurant, marketing prior to lunch would be much better than possibly marketing all day.
Tip 5: Testimonial reach
After you have selected your Audience, placement, Budget and routine, Facebook will offer you a price quote of how many people your advertisement could possibly get to with your selected options. Evaluation this to make certain you more than happy with your option.
Step 6: Advertisement Format
Several options are currently offered when creating an advertisement on Facebook. A basic single photo ad will certainly be readily available by default, however if you have more photos you could opt to have a carousel, or a slide show. If you have a video clip, you may utilize this as your advertisement also. Utilize the kind to pick your advertisement type, and also continue to post any images or video clip you need for the advertisement. If you are utilizing pictures, ensure they are excellent quality.
Action 7: Attaching a web page
Any type of ad you work on Facebook will be presented as your Facebook page. Your web pages ought to be available in a dropdown choice box, choose the page to which the advertisement relates. As Instagram is additionally a part of Facebook now, your advertisement will certainly be displayed there a swell, the Instagram account related to your Facebook page will certainly utilized to advertise your ads there. If you do not have an Instagram account linked to your Facebook page, you could include an account, or additionally you can eliminate your advertisement from showing up on Instagram. Additionally if your project purpose is web site clicks, you will certainly be requested for the url of your web site, or a certain pge you desire to point customers to. In addition to this, get in a headline for your ad for e.g 'Browse through my awesome website for lots'.
Step 8: Confirmation
Finally, Facebook will certainly present you with just how your advertisement will look in addition to all the options you have actually chosen. If you more than happy with all of this click 'Location order' and you're advertisement will certainly be sent for review. As long as your advertisement does not breach any Facebook standards, it ought to be visible to customers within a number of hours.